Context

At A23 Rummy, I worked on improving the post-game experience, specifically how game results are shown across formats (points, pool, deals, tournaments). This created ~30 different core scenarios that required careful design along with a total of ~80 user flows.

Business goal:

📈 Increase the number of games played per user per day.

The Challenge

Players were dropping off after results due to:

• Inconsistent journeys across formats → users are confused and lost context.
• Ineffective persuasion → low conversion into “next game” joins despite effective tools.
• Cognitive overload → too much info in a short window, hampers decision making.
• Scattered communication → no single anchor for attention.

This was especially critical because game results are high-attention moments — players are emotionally engaged (win/loss), but the decision window is very short.